Musette, Jolidon, ID Sarrieri are some of the brands developedand produced in Romania, but which decided to gain market shareabroad, in places where women's shopping budgets exceed a fewhundred euros a month, a level at least comparable to the averagesalary in Romania, writes BUSINESS Magazin weekly. Cristina Bâtlanis taking Musette stores to New York. I first came across the newsat the end of August in New York Magazine, in an article titled"Musette hits Soho in five-inch platforms," in which the magazineexplained that, despite the fact that Romanian brand Musetteemerged in the early 1990s and owned 15 stores across Europe, thename was less than familiar in the USA. At least until that point.Only a few days later, on September 1st, The New York Times alsoannounced the opening of the new Musette store, with several onlinepublications and American blogs following suit.
This is relatively new for Romania, as well: the Musette store,a 100% Romanian brand, will open its first overseas store underfranchise, in the heart of New York, on West Broadway, Manhattan'sSoho district, next to names such as D&G, Swatch, FrenchConnection, and Fracciallini. Here is Musette's US recipe: twoRomanian sisters, 50 square metres; 250,000 euros, zero franchisefee, shoes, and handbags. The same recipe will be used for asecond, "much bigger" store expected also in New York, inAugust-September 2011.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
