A Brasov-based company, which was established in 2002, and soldTVs and DVDs under the Allview brand, has become one of thetop-selling mobile phone brands in Romania in less than two yearsby tapping into a niche that speculates characteristics of Romaniantelecom consumers: telephones that work with two sim cards at thesame time, even cards from different operators. Last year thecompany posted a 2.4 million-euro turnover. "We decided to go forthe phone market after we looked at the penetration degree oftelephones among the population and the number of telecomsubscribers," Lucian Peticila, general manager of Visual Fan, toldZF. In Romania, a mobile telephony market with six operators andover 25 million active cards, around 26% of the urban populationhas two phones, usually affiliated to two different networks,according to market information. By tapping into this segment, theBrasov makers of Allview mobile phones have sold over 20,000 unitsin a year and a half, both through GSM retail networks, such asGermanos, and through their own online store. The telephones aremanufactured in Asia, with the software later adapted by theBrasov-based company, which sells them under its own brand. Over4.5 million mobile phones are sold in Romania per year.
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