The developers of Sun Plaza project of Berceni will open thesubterranean passageway to Piata Sudului underground station onWednesday and open the 15 cinema screens on Friday, after havingrecently launched the Oxygen club, on 2,000 square metres, withbilliards, bowling and children's playground. How much will theseprojects boost traffic and sales? "We've had more than 3 millionvisitors since opening and an average of around 27,000 peopledaily," specifies Mircea Curuia, deputy general manager with EMCT,developer of the shopping centre, one of the biggest in Romania,which was opened in late February in Piata Sudului area ofBucharest. The figures are not spectacular, though, as the sameCuruia says that a new shopping centre reaches "cruise speed" 18months after opening. Moreover, the current market situation is notfavourable to mall businesses, as people are ever more careful withtheir money. Under the circumstances, what impact will the newfinalised investments have? "It's hard to estimate as this is acompletely novel thing," says Yves d'Arfeuille, Sun Plaza manager,referring to the impact of the launch of the 180-metrepassageway.
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