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Team expansion drives Roche Diagnostics to higher-than-budgeted turnover

Autor: Ioana David

23.03.2011, 23:45 12

Roche Diagnostics, the diagnostics unit of Roche Swiss group,hired 28 people last year, getting to a team of 65 people, whichenabled it to go beyond the initially set sales target in 2010.

The company had budgeted 82m lei (19.3m euros), but salesreported for 2010 reached 86.9m lei (21m euros).

"Starting October 2010, we've been working with a full team. Wehave 40 people on the sales & service segment, out of a totalof 65. We're everywhere now," said Harald Wolf, a country managerwith Roche Romania Diagnostics Division.

The company entered Romania in late 2008 by acquiring from TopDiagnostics distributor the part of the business that was relatedto Roche's business, with the deal, however, being completed inlate April 2009. The value of the deal was not disclosed, but ZFput it at "several tens of million euros".

Apart from this unit, Roche has also been present in Romaniawith the drug unit since 1992, and last year ranked second amongthe main players, with turnover worth 872m lei (207m euros).

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