UPC Romania, ranking second on the Romanian TV services market,saw its cable TV client base slightly narrow down in the fourthquarter as well, but the company maintains that overall the trendof its main business has improved, with clients moving to moreexpensive services (digital cable, digital video recorder and highdefinition TV). The operator ended the fourth quarter of 2009 with1.07 million cable TV clients, down 1% from the previous quarterand 4% from 2008. However, in this figure, the number of users ofdigital cable, a more expensive service, reached 231,000, up 14%from the previous quarter and 110% from 2008. The decline posted onthe analogue cable segment particularly comes from small cities,plagued by recession, where clients choose smaller cable operators,with tariffs of below 20 RON per month. UPC, however, says that thedrop in the absolute number of clients was accompanied by apositive phenomenon for the company: clients' shift to moreexpensive services and even the return of some former users to thenetwork.
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