Iulian Marinica, the new general manager of Bucharest's Foxcharcuterie producer, is trying to get the business held by CornelVulpe and his son Dan to develop at a more aggressive pace in orderto achieve 2010 targets: national distribution, presence in as manymodern retail chains as possible and a 25% turnover rise. Marinicasays he has recruited new managers, restructured the sales team,dropped unprofitable products and renegotiated contracts withsuppliers since taking over executive management of Fox, in June."We brought on board a new national sales manager and a key accountmanager, who had both previously worked with me at Caroli. Werecruited a new financial manager - a recently introduced position,as well as middle managers and regional sales managers, and we setup a legal department," said Iulian Marinica, 36, who has over thelast three months run the business of Fox charcuterie producer.Iulian Marinica coordinated the sales department of Caroli Foodsfor 12 years.
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