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Crisis erases 30% of METRO's sales per square metre

Autor: Cristina Rosca

22.03.2011, 23:46 18

The METRO group, the leading player in Romanian trade, endedlast year with 1.837 billion euros in sales, down 3.5% against theprevious year. The crisis is felt even stronger in sales per squaremetre, which narrowly exceed 5,000 euros, compared with 7,500 eurosin 2007, according to ZF calculations.

Ziarul Financiar calculated sales per square metre based onthe German group's sales of 1.9 billion euros in 2007 and 1.837billion euros last year, on the number of stores - 37 in 2007 and51 last year, and on an average surface of 7,000 square metres perstore. Sales per square metres are one of the best performanceindicators in retail.

METRO, present on the Romanian market with Metro Cash&Carryand real,- Hypermarket, having 51 stores in total (minus the fourMetro Punct stores that the German group's financial report doesnot include) failed to match the 2007 performance as far as totalsales are concerned, as well - back in 2007 in had over 1.9 billioneuros with 14 less stores.

Metro Cash&Carry last year posted 1.137 billion euros insales, down 7.3%, and real,-'s sales went up 3.4%, to 694 millioneuros. Moreover, the Germans made over 1,200 people redundant lastyear, most of them at Real.

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