Dinu Patriciu wants to team up with kiosk owners by affiliatingthem to Mic.Ro district store network he launched on the market 4-5months ago. The wealthiest Romanian created a tie-up system in foodretail similar with that of franchises, through which he wants toget to a network of 2,000-3,000 stores in two years.
Mic.Ro representatives say they have so far gathered applicationsfrom 140 people interested to enter the network as partners.
The retailer created by Dinu Patriciu about three years after hewithdrew from Rompetrol, currently operating almost 100 modernkiosks in Bucharest, is likely to reach sales of almost 1bn eurosin the following years with 3,000 kiosks, representing annualaverage sales of 300,000-400,000 euros per shop, according to ZFestimates.
By comparison, the around 100 hypermarkets operating on theRomanian market last year logged cumulated sales of 3-3.5bneuros.
Investments in a Mic.Ro kiosk with a 50-100 square metre area standat 50,000-60,000 euros, according to market data, which means thatin two years Mercadia, the company developing Mic.Ro network, plansto finalise investments worth 100-180m euros in networkdevelopment.
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