Acquisitions, a competitive commercial strategy, in conjunctionwith investments in road infrastructure and the support of theother companies in the group make Romtelecom's target of becomingno. 1 on the Romanian TV services market a "realistic" ambition,says Ovidiu Ghiman, executive manager in charge of the company'sstrategy and development, despite the fact that the operator is nowno. 3 on this market, and that market leader RCS&RDS has over1.6 million clients more.
"Romtelecom's target of becoming market leader not only on the TVsegment, but also on the broadband market over the next three yearsis feasible," Ghiman says, and then goes on to explain hisarguments.
The first and perhaps strongest is that Romtelecom needs to quicklyfocus on rising markets in the context where fixed telephony is onthe wane. Out of the 807.7 million euros in revenues posted in2009, almost 400 million euros were generated by fixed telephony,200 million euros less than in 2006.
One of the key elements in Romtelecom's strategy is investment inits network and the launch of new services. "The TV market iscurrently clearly dominated by standard packages whose mainadvantage is their very low price, with the only differentiatingelement on the market being the investments in exclusive contentmade by some of our rivals."
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