Over one million pills for the treatment of erectiledysfunctions are sold in Romania every year, i.e. 3,000 pills perday, reveal ZF's calculations based on data from players on themarket.
In terms of value, however, the market amounts to over 7 millioneuros per year, with the 40% growth rate recorded in the firstquarter of this year being difficult to replicate in other sectorsof the economy.
Although the erectile dysfunction drug market is small comparedwith the the size of the drug industry put at nearly 2 billioneuros per year, its significant rise makes it particularlyattractive for companies. Romanians spend over 100 RON per pack ofproduct in drugstores.
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