Romanian users can pay in RON, starting yesterday, to buy Nokiamobile phone applications downloaded from the Ovi Storeapplications store of the Finnish giant, the world's biggest mobilephone vendor. The company hopes to take advantage of its leadingposition on the Romanian mobile phone market. Ovi Store, launchedin mid-2009 globally and at the start of 2010 in Romania, offers9,500 applications for 135 Nokia phone models. "Romanians are thusjoining the 90% of Nokia mobile phone users who can benefit fromOvi Store content in their native language and the 80% of users whocan buy from Ovi Store in their national currency", announced Nokiarepresentatives. Ovi Store applications target the consumer market,stated Razvan Petrescu, country manager with Nokia Romania, addingthis is the market of the future considering it has not beenexploited to the full globally. Through Ovi Store, users can alsodownload and acquire domestic applications. Nokia said it wouldfocus on collaboration with Romanian developers of mobile phoneapplications.
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