Convenience stores Mic.ro, held by businessman Dinu Patriciu,are seeking to boost sales by means of a card system that wouldreplace the notebook still used for keeping track of debtors instores in rural areas and small towns in Romania.
The shareholder's decision to use this system comes in thecontext where each store has on average 350 customers a day, 40%fewer than Patriciu's target.
Mercadia, the company through which Patriciu controls Mic.rostores, will issue the cards that will enable customers to makepurchases on credit.
"These are not banking cards, they are loyalty cards. There isnot a limited number of cards we want to issue given that thenumber of customers is not spectacular," said Dan Ionescu, generalmanager of Mercadia, a company registered in the Netherlands,through which Dinu Patriciu manages the Mic.ro stores.
After the introduction of the new cards, customers will be ableto make purchases of between 100 and 300 RON, with the debt to berepaid within 30 days.
"Both the purchasing limit and the repayment deadline are set bythe grocer, based on their relationship with the customers. It isalso the grocer who decides who they offer this card to," explainsIonescu. He did not wish to specify whether there would be acommission attached to these cards. The card system will beimplemented as of May 1st in all Mic.ro stores across Romania, bothfixed and mobile ones.
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