The profile of the Porsche client has not changed in the pasttwo years, they are still company managers or entrepreneurs, butnow they are harder to persuade to confirm the order.
More than 2,100 Porsche cars, with an average price of 100,000euros, are registered on the Romanian market, according to thelatest statistics from the Interior Ministry, with around 100 carssold per year.
"A Porsche client is someone who makes over 100,000 euros peryear, a manager or owner of a business. The only thing that haschanged in the past two years is clients' attention to details. Itnow takes longer to configure the car. In addition, a migration ofclients to somewhat cheaper, but better equipped models can benoticed - they choose a smaller engine and improved features," saidAdrian Pascu, brand manager for Porsche, Bentley and Lamborghiniwithin Porsche Romania, the biggest player on its segment.
Moreover, even clients who buy a Porsche ask about discounts,but according to the brand manager, the value of the discount isinfluenced by how many cars of the brand can be found in theclient's garage.
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