Dacia range, now including three models, Sandero, Logan and thefuture SUV Duster, will expand by two models by 2012, to beassembled both at the plant of Mioveni, and at the future plant ofTangier, Morocco.
"The plant in Tangier, Morocco, to be finalised in 2012, willmanufacture two new models, with Dacia range due to be expanded,"said Jacques Chauvet, general manager for the Euromed region(Romania, Turkey, Bulgaria, Moldova and North Africa), who alsoholds the non-executive position of Automobile Dacia chairman.
Renault's second plant in Morocco will have a capacity of400,000 cars annually and will be built in the wake of investmentsworth around 1bn euros.
In Morocco, Renault also owns a plant in Casablanca.
Dacia exports this year surged by over 40%, driven by the oldcar scrappage schemes in Germany and France, which became thebiggest markets for the Romanian carmaker.
Chauvet believes Dacia will enter a new period, when clientswill no longer choose the brand for its low price, but for itsperformance.
"When there's a scrappage scheme in place, what the dealer sellsis the car price. After this programme ends, the product will bewhat dealers will sell. Such a programme is still needed on theRomanian market, particularly as the car fleet is the oldest inEurope," Chauvet said.
For the following period, he expects Renault group to sellaround 500,000 units manufactured on Logan platform under Dacia andRenault brands to be sold in 2010 as well, a volume similar withthis year's.
In the first 11 months of this year, the market share of Renaultand Dacia, brands that sold almost 45,400 cars on the Romanianmarket, stood at around 37%, from 35% in the similar period of lastyear. "It will be difficult for our market share to rise above38-39%. Our target is to maintain this market share. We expect theDuster model to help us attain our target," Dacia chairman said.
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