What is the difference between a BMW client and Rolls Royce one?The former has three cars on average in the garage and the latterat least eight, say the British carmaker's officials. For a RollsRoyce dealership, it is market growth that counts, and servicefacilities must be as close to the client as possible. The launchof the new Ghost by Rolls Royce, a 300,000-euro sedan, almost50,000 euros cheaper than Phantom, will spur the exclusivistproducer's sales and speed up the expansion of its dealershipnetwork on emerging markets such as Romania and China, according toFriedrich Eichner, chief financial officer of BMW Group, the Germanowner of the Rolls Royce brand. "Given that the new Ghost will bemore affordable than Phantom, we are expecting a much bigger salesvolume. For this reason, Rolls Royce network is set to expand inthe following years. Therefore, we may see new dealerships inBucharest or in several cities of China," Eichner told ZF. Early in2010, Automobile Bavaria, the biggest BMW dealer domestically andformer importer of the German carmaker, announced it had startedtalks to become the official Rolls Royce repair service providerdomestically and is also considering becoming the official dealerof the English brand.
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