Smartphones, which run on their own operating system, and whichprovide users with access to the Internet, e-mail, networking sitessuch as Facebook or Twitter, posted higher sales in the first halfof this year both in terms of value and in terms of number ofunits, making it one of the few rising sectors of the telecommarket.
"Smartphones have experienced a net rise, both as percentage and interms of number of units, compared with the similar period of lastyear," representatives of Vodafone Romania, no. 2 on the Romaniantelecom market, told ZF.
The local telecom market fell by around 20% last year, withfirst-half results of the biggest companies in the industrysuggesting that the trend will be preserved this year.
"The smartphones sales increase comes in the context of offerslaunched by operators to boost mobile Internet consumption, as wellas amid a low starting level for the market: less than 10% of thefour million mobile phones sold in Romania in a year aresmartphones. For instance, Vodafone now sells Nokia 5230 touchscreen for 19 euros.
"Smartphones are a mobile phone segment that has risen on a yearlybasis since the emergence of the first models in 2004," says TudorJuravlea, Product Manager of Orange Romania, adding that theoperator has recorded an increase of 70% of Blackberry smartphonesamid offers that brought the price of terminals to less than 30euros.
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