Coca-Cola HBC, the biggest player on the domestic non-alcoholicdrinks market, has a single mineral water brand left among the fivebest-selling brands on this segment in terms of volumes, namelyIzvorul Alb, with Dorna brand being outside this ranking, shows asurvey conducted by Nielsen market research company.
Store networks' private labels, cheaper brands, as well asconsumers' shifting to still from sparkling mineral water have leftDorna outside the ranking of the best-selling waters in terms ofvolumes (in December 2009-November 2010 period), the Nielsen surveyreveals.
Price counting in consumers' choices also shows from Dorna'sbeing among the top five brands, but only depending on sales value,not sold volumes.
Non-carbonated waters have been gaining ground lately, alsoproven by the presence of Coca-Cola's non-carbonated water brandIzvorul Alb among the five best-selling brands in terms of volumes.Moreover, Borsec, the market leader that chose to go with the samebrand on the both the sparkling and still mineral water markets,made a winning move that keeps the brand part of Romaqua portfolioon the top position on a market put at 300m euros annually.
"There are a lot of surveys released on the market and most ofthem include different data. This is why we do not comment on thesesurveys. (...)," was Coca-Cola's answer.
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