Violeta and Valerii Moraru, former shareholders in Bere Azuga,which was sold to Ursus Breweries for around 10m euros last year,plan to open a new mineral water plant in Covasna this year, in thewake of 5m-euro investments. The two businesspeople early this yearstarted bottling Azuga Apa de Izvor still mineral water brandpositioned on the low-price segment, after having set up AzugaWaters company. "We believe the mineral water market, though highlycompetitive, hasn't reached maturity, yet, and there's room for newbrands. At the same time, consumption per capita is quite lowagainst the European average, hence the growth potential," statedVioleta Moraru, a shareholder in Azuga Waters who also owns over52% in Perla Covasnei mineral water bottler listed on the BSE. Sheadded investments of around 5m euros in Azuga Waters and over 1.5meuros in Perla Covasnei had been operated so far. Azuga Waterscurrently bottles only still mineral water in the former Bere Azugaproduction facility. "Starting June, Azuga carbonated water will bebottled in a greenfield production facility in Covasna county,together with the brand our company has recently launched," Morarusaid.
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