Chocolate producer Kandia, one of the best-knownRomanian brands, has a new general manager - Mihuţ Crăciun, RedBull's first head of local operations. Last summer, Crăciun'ssix-year mandate at the helm of Red Bull's operations in Romaniawas over, after which the manager entered talks with severalcompanies over a new managing position. During the same period,Kandia returned to the portfolio of Austrian family Meinl after ithad been sold in 2007 to British group Cadbury. As Cadbury wastaken over in an international transaction by American group Kraft,in Romania the group was forced to sell certain operations. Thus,Kandia was returned to the Meinl family.
"I became general manager of Kandia as of January 1st. Ever sincemy departure from Red Bull I had talks with several companies, butdecided to come to Kandia because it is an interesting businessthat can see significant development in the future," Crăciun said.The current head of Kandia becomes the first Romanian manager inthe sector, with the company's all major competitors present inRomania being run by foreigners.
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