Seven local brands and 14 international ones handle 2.2 billioneuros a year, that is approximately 10% of the total sales ofconsumer goods in Romania, reveals the Top 20 FMCG brands compiledby ZF based on data supplied by companies.
The ranking includes only four Romanian-held companies, giventhat the biggest markets of those considered - cigarettes, beer andsoft drinks, have been dominated by multinationals for a number ofyears.
The record seller is Kent, whose sales are put by ZF at half abillion euros, about one quarter of the local cigarette market. Asa comparison, there are major FMCG markets that have yet to reach500 million euros in sales, such as coffee, fruit soft drinks andlaundry detergents, because of the huge gaps between the localconsumption and the European average.
At the bottom of the ZF ranking are the Orbit chewing gum(Wrigley) and Pampers diapers (P&G), which generate around 40million euros in business a year each.
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