The closing of Patria Vinum stores, the only ones opened latelyin Bucharest, specialised in wine retail, is likely to announce thedemise of low-cost wine stores and the beginning of a new stage inthe development of wine retail, as producers are announcingexpansion with their own cellars.
There are extremely few specialised wine stores, only 20-30operating across the entire country, according to someestimates.
So far, among producers, the most aggressive expansion plans havebeen announced by Murfatlar, which wants to get to several hundredcellars in the next two or three years, with the cellars due togenerate more than half of current turnover.
On the other hand, Tohani, another major wine producer, alreadyoperates around 60 own cellars and plans to expand.
According to wine market information, Adrian Rădulescu, a secretaryof state with the Agriculture Ministry, wants to open his own winestores. However, the opening of these stores is far from announcinga bubbling wine market.
Tiberiu Duma, a Patria Vinum shareholder, explained thatspecialised wine stores are not enduring on the market because onthe one hand there is no wine culture amid average consumers and onthe other hand there is a much cheaper option Romanians arechoosing, beer.
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