Gyuri Eperjessy, commercial manager with Alexandrion GrupRomania alcoholic drinks producer, estimates the alcoholic drinksmarket dropped by 20% in 2010, with the entire year having been"extremely weak" in this industry.
"2010 saw a dramatic decline in alcoholic beverage consumption,with the main cause being the falling purchasing power, but alsothe shift to the low and lowest price segment," said Eperjessy. Hevalues the market at around 360m euros and some 40 millionlitres.
Alexandrion Grup Romania last year generated 33.8m-euro turnoverand in 2010 sales are likely to post a "slight advance". For nextyear, the company has budgeted a 5% increase, while the marketforecasts point to a 5% increase "at best, while a realisticscenario would indicate stagnation". In terms of volume, thecompany expects to sell 22 million bottles in 2011.
"Looking at each month of the January-September 2010 period againstthe same periods of 2009, we can expect a decline for December aswell, but not as steep as in the first part of the year,"Alexandrion official also said.
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