Avenir Telecom Romania posted record-high sales in January 2004, following last year's rebranding process, aimed at the company's stores.
Even though 2004 has only just begun, Avenir Telecom Romania (among the top five Orange dealers and owner of the Internity chain of stores) expects to outpace the growth forecast for the distribution market of mobile phones and specific services. "If the market grows 15%, we would like to maintain last year's 20% growth pace," Petrut Stoica, the company's general manager, said.
According to Stoica, the company reported some 15 million euros in turnover last year, 20% more than in 2002. "We did post profit, but I couldn't exactly say how much, as we have not completed the financial calculations yet. The profit margin in the GSM operations is not what it used to be, since the competition has become increasingly fierce," Stoica added.
If the target is met, Avenir Telecom Romania may post some 18 million euros in turnover by the end of 2004.
Before Internity, Avenir Telecom stores were known as GlobalNET, "which used to be a good brand," the company's general manager admits. But why was GlobalNET replaced by Internity? "The France-based parent-company wanted to have a wholesome image on every market where its retail units are operating," Stoica explains. Avenir Telecom controls Internity stores based in France, Spain, UK, Poland and Morocco.
The company currently holds 25 points of sale and plans to open another 10-12 stores by the end of 2004 by investing 350,000-400,000 euros in development.
iuliana.susanu@zf.ro
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
