Heineken Romania, Ciuc and Golden Brau brewer, ended last yearwith turnover worth 896m RON (around 213m euros), up 9% in RON anddown 5% in euros from the same period of the previous year. "Asregards sales volumes, they followed the market trend in 2009,"stated Jan Derck van Karnebeek, general manager of HeinekenRomania. He added the beer market fell by 13% during last year,quoting Romania's Brewers Association data. Though it was the firstyear of economic crisis, 2009 was also the first year when thetakeover of Bere Mures, for which Heineken paid 150m euros in 2008,should have been reflected in the figures of the Dutch group'sRomanian subsidiary. At the time of the acquisition, HeinekenRomania representatives were speaking of a cumulated sales volumeof six million hectolitres and a 31% market share. Moreover, vanKarnebeek stated at the moment he took over the company's reinsthat one of his goals was to boost market share. According to ZFestimates, Heineken Romania in 2009 reached sales of around 5million hectolitres and a market share of around 28.5%, down fromthe 29% it said it had in the previous year.
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