Two fashion brands, Mariella Burani and Alb şi Negru, gave uptheir stores on Calea Victoriei, known as the only "luxury"shopping street comparable with the major boulevards of Europeancapitals.
Whereas the store of Mariella Burani, the brand broughtdomestically by Alsa Boutique, a company also owning the franchisefor Max Mara, Ermenegildo Zegna and Pal Zileri, was closed lastmonth because of the company's financial troubles globally, Alb şiNegru gave up the space located near Radisson Blu hotel, in whichit had operated in recent years.
Even as Daniel Rosner, Alsa Boutiques' manager, says the reasons ofthe closedown were not triggered by the Romanian market, manybrands are giving up their Calea Victoriei spaces because of therents seen as still high, despite of their levels having dropped byaround 60% against 2008, according to MORE Real Estate Servicesreal estate consultancy.
Alb şi Negru, the retail network controlled by fashion designerAgnes Toma and Gabriel Moraru, is the latest example. According tocompany sources, it gave up the space "because of owners'inflexibility as regards the rent, the more so as sales havedeclined during the crisis".
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