Strauss Romania Israeli company appointed Raoul Cojocaru, aformer Category Manager for detergents with Unilever, as TradeMarketing Manager. He replaces Ioana Doncea, who left the company.Cojocaru was recruited by the producer of Doncafe and Fort coffeeafter a 13-year experience with Unilever, nine years of whichspent in the sales department. "The challenge in this new positionwill be to develop the Trade Marketing team starting almost fromscratch," stated Raoul Cojocaru. Strauss Romania last yeargenerated 66.8m-euro turnover, down around 11% from 2008, accordingto company data. This year, the former commercial manager ofHeineken Romania, Marius Melesteu, took the reins of the company,four months after Matanya Schwartz Israeli manager resigned.Shortly thereafter, the company announced the appointment of RazvanMircea, a former Strategy & Marketing Director with Vel Pitar,at the helm of the marketing department.
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