ZF English

Florin Andronescu: from selling TVs straight from lorries to his biggest exit

27.09.2009, 15:58 28

Businessman Florin Andronescu, whose name has been linked tocompanies such as Flanco and Credisson, from the sale of which hegot around 20 million euros, says his current priority is to startconstruction of the first Sanador hospital, for which he isinterested in attracting funding.

Known as the entrepreneur who develops businesses in order tosell them, Andronescu, 52, admits this scenario could be replicatedfor the Sanador private medical services business, run by wifeDoris Andronescu, but not at this time.

He says in an interview given to ZF that his greatestachievement is consumer finance company Credisson, which in onlythree years reached 50 million euros in market value, according toinformation provided by Andronescu. In 2005, the company wasacquired by French group Cetelem, with the Romanian businessmanreceiving around 10 million euros from this transaction.

"This is the most interesting achievement (Credisson, i.e.)because it was a new business, on a market where many companiesgranted credits, but none had a vehicle dedicated to consumerloans. It was a short-lived business, we had been in discussionsfor three years, it saw a staggering rise and the exit wasspectacular," Andronescu says.

As for Flanco, he admits it was a "slow, long-term construction,with ups and downs". In 1992, he opened the first Flanco store,having previously started to distribute colour TVs.

"The first Flanco electronics store on the busy Calea Mosilorsold TVs straight from the lorry, a queue was formed in themorning," says Andronescu.

2006 saw the merger of Flanco and Flamingo, which, forAndronescu meant the end of a business he had started 16 yearsbefore, and which had grown to 70 million euros, according to theentrepreneur.

Andronescu's latest investments are the private clinics networkand credit broker Kiwi Finance. Another, project, a healthinsurance broker, Sanas, has been put on stand by.

As for the clinics network, whose market value he puts at 20-25million euros, construction of a 15-20 million-euro hospital is setto start in the first half of next year. The building will have 11floors and a 9,000 square metre area.

On the private medical services market, which is worth over 400million euros, Andronescu competes with entrepreneurs such asMihail Marcu (MedLife), Wargha Enayati (CMU), Robert Serban (Gral),Erghin Hagicalil (Romar).

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