Interior design firms, materials and furniture manufacturers, aswell as branding agencies will fight over the 27 million eurosallocated by the Romanian Lottery for revamping its 932 lottoagencies. The Romanian National Lottery, which ended last year witha 346 million-euro turnover, will use 27 million euros to moderniseits lotto agencies over the next two years. The deadline forsubmission of bids for the tender is December 22nd this year. "Thepublic procurement procedure and the procedure for choosing theeconomic operator that will handle the rebranding of the lotteryagencies is in full development. In order not to affect them in anyway, the Romanian Lottery cannot provide information on thecompanies that have applied to participate in the tender," saidcompany representatives. The procedure chosen by the RomanianLottery to select companies that will handle the project iscompetitive dialogue, which Lottery representatives describe asbeing "an elegant, complex, and very seldom used solution inRomania." This type of project entails participation of severalcompanies from various sectors. "When it comes to interiorredecoration, one needs the services of a branding agency, of anarchitecture firm, as well as of an interior design firm and of amaterial producer. The money is shared among these companies," saysStefan Liute, strategy director of branding agency Grapefruit,which is currently working for a private company on a projectsimilar to that started by the Romanian Lottery.
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