Interex, the only retailer that is not present in Bucharest,plans to tap into the capital city, the most crowded domesticmarket, concentrating around a quarter of the total number ofstores in modern retail, put at around EUR20 billion last year. Theretailer is also changing its strategy, relying on smaller storesin central locations.
Interex, part of Groupement des Mousquetaires-ITM EnterprisesFrench group, which owns 12 stores domestically, initially bet onareas of as much as 3,000 square meters, but it subsequentlyshifted to areas of around 1,000 square meters.
Interex opened the first store in 2002 in Ploieşti and thenentered cities around the country, from Satu Mare to Drobeta TurnuSeverin, avoiding Bucharest, however.
While preferring not to specify the names of cities the companyis likely to expand to, Monany "accidentally" mentions Bucharest."In the capital city, we'll go with small stores, of 1,000-1,200square meters, mainly focusing on fresh products".
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