With lower interest rates and loan promotion campaignsinclusively on TV, Banca Transilvania bankers believe they havemanaged to "thaw up" clients' appetite for loans. "The market seemsto have thawed up. We've carried out a campaign for collateral-freeloans and the feedback was very good: sales doubled in March fromFebruary," says Gabriela Nistor, retail executive manager withBanca Transilvania, a top bank on the retail segment. As for themarket, NBR data show that in January and February the decline inconsumer lending volumes, accounting for over three quarters offinancing granted to the individual clients, gained momentum. Adeclining volume means lower interest incomes, at a time whenprovision expenses are putting high pressure on profitability. Asthis year bankers can no longer count on the high incomes fromtreasury operations, either, the only alternative left is to boostlending. "We posted increases on the lending segment, but volumesare not the ones we'd got used to. With all promotional campaignsand the 'First Home' scheme, we should reach a 10-15% increase inplacements at yearend," Nistor says.
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