ZF English

Optimistic start of the year for beer market

Autor: Ioana David

18.04.2011, 23:30 22

The beer market went up by 0.6% in the first two months of thisyear compared with the same time in 2010, according to ZF'scalculations based on the data supplied by the National StatisticsInstitute (INS).

The good results were registered in February, that is a 3.1%increase considering January saw a decline.

The total beer market amounted to 17 million hectolitres lastyear, 3.4% below the 2009 level, according to the Romanian Brewers'Association (which includes Bergenbier, Heineken Romania, RomaquaGroup, United Romania Breweries, Ursus, Souflet Malţ Romania andthe Association of the Hops Producers of Romania), which accountfor 90% of this volume. The 17 million hectolitres mean 340 0.5litre cans a year drunk by 10 million people (who might drink sucha beverage), that is almost one can per day.

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