Whereas 2009 was the year of discount chains, this year it wassupermarkets' turn to become the most dynamic segment in modernretail. 2010 saw the opening of more than 40 supermarkets, with themost active players on this segment being Mega Image with 21 storesin 2010, Billa with 13 and Carrefour with 10, according to ZFdata.
Considering that the average investment in a supermarket amounts toaround 1.5 million euros, retailers have invested over 65 millioneuros in the 44 stores and have created 1,200 new jobs, accordingto ZF calculations.
The other segments of modern retail have, however, not suspendeddevelopment. In the past month alone, retailers announced theopening of 14 stores, most of them small. Therefore, modern retailwill see the opening of seven supermarkets, four discount stores,one convenience store and two Metro Punct stores. In the first 11months of this year, the supermarket segment saw the biggestdevelopment in modern retail as a whole, with the number ofsupermarkets rising by 18.6%, according to a survey by marketresearch company MEMRB.
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