Wine producers and retailers expect December sales to matchthose in December last year in a best case scenario, after a yearwhen consumption started on a downward trend, returning to the 2007level. In the past years, December would bring a 10-30% salesincrease against the similar month in the preceding year. "Lastyear in November we had pre-orders for December, but I think in2009 most of them will be last-minute orders," said CatalinPaduraru, one of the shareholders of Vinexpert retailer. Salesrecorded by retailers in December are equivalent to sales posted inthree or four regular months. During this period, Paduraru says theaverage price of a bottle of wine sold will decline from over 15euros, to less than 15. "This year there appears to be a focus onRomanian wines amid a large number of premium brands beingintroduced onto the market," Paduraru added. Wine producers arepessimistic when it comes to sales in this period, with most ofthem expecting lower or similar sales to those recorded in the sameperiod of 2008.
"Similarly to last year, there are signs pointing to a slight salesdecline in this period, particularly on the corporate, eventsegment. We expect sales to be weaker than last year, with manycompanies no longer organising end-of-the-year events. That is whyDecember sales could be lower than in 2008," said Alina Rosu,Halewood's marketing manager.
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