Broker Cluj is currently focusing its strategy on attractingyoung, well-informed clients, who trade online, as well as on"awakening" the firm's thousands of inactive clients, says GrigoreChis, general manager of Broker.
"We are now looking to change our strategy because four orfive years ago clients targeted by all retail brokerage firms wereclients who are now over 60 years old and who were in managingpositions, managers of enterprises, university professors, doctors.Now, clients we are focusing on are 25 to 45 year-olds whopractically make up the growing middle class in Romania. They arealso very well-informed," Grigore Chis says.
He says the firm is currently seeking to approach people whotake risks and who take their cue from the West, who dream ofsending their children to study abroad, who have already outlined afinancial plan and place their money in investment funds.
"As far as I know from my friends, they allocate between 10% and20% of their yearly earnings for the Stock Exchange and are willingto invest on long term, not stick to a bank deposit."
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