After several years when oil market firsts lacked, on thebattleground of major companies in the field, an investor isbetting over 20m euros to launch a new filling station chain. Thefilling station as a robot, with no people, is the bet with whichBioromoil Automatic Stations is tackling a 7bn-euro market wherethe tendency of recent years has been quite the opposite, bankingon expanded services, and not on the minimalism of completeautomation.
Specialists say there are four main criteria consumers look atwhen choosing a filling station: proximity, which is also the mostimportant, fuel quality, services and price.
However, Bioromoil Automatic Stations, which is part of biodieseltrade specialist Bioromoil, has decided that beyond all thesecriteria, there is one that is becoming extremely important, namelythe time spent in a filling station.
Medium-term plans are quite ambitious, with the company beingwilling to invest 20m euros in 100 filling stations in the nextthree years through which it is set to control 3% of the market.The company hopes to recoup investments in five years and expects7m-euro turnover for this year.
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