iPad, the PC tablet launched in April 2010 by American companyApple, last year sold around 8,000-10,000 units in Romania,according to unofficial market estimates. Sales have seen a strongrise despite the American company not having a local office orpaying for local advertising campaigns. Apple products are,however, heavily promoted in the media, with the interest for theiPad increasing after the gadget was purchased by the top threeRomanian state officials - President Traian Băsescu, Premier EmilBoc and Senate speaker Mircea Geoană. Sales were also boostedfollowing the intensive promotional campaign conducted by Cosmoteand Vodafone when they introduced iPhone 4 in their offer, saysMarius Ghenea, head of online retailer pcfun.ro. iPad and iPhoneboast good spontaneous demand, "which eases the saleprocess'.
Sales of Apple products also rose significantly at eMag, says RaduApostolescu, marketing manager: "The increase recorded in 2010against 2009 is 3,000%. Apple products accounted for around 3% ofeMag sales in 2010," which were estimated at 100 million euros.
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