Ion Tiriac, the first entrepreneur to have bet on Romania'seconomic growth in the '90s, by bringing brands such as Mercedes,Ford, and Metro Cash&Carry onto the Romanian market, is nowconsidering opening Dacia auto showrooms in Western Europe, inFrance or Germany, thus promoting a Romanian brand abroad.
"We have also considered becoming a Dacia dealer abroad, notonly in Romania. Dacia is a car that to me has seen a surprisingevolution. The product is good, and sells extremely well abroad,"Ion Alexandru Tiriac, son of former Romanian tennis player andrepresentative of the shareholder in the executive boards and inthe boards of directors of Tiriac Holdings, a group that posted1.3-1.4 billion euros in turnover last year, told Ziarul Financiarin an interview.
Having his office on the ground floor of the Tiriac Holdings'headquarters, Ion Alexandru Tiriac now needs to prove he deservesto take over at the helm of an empire with operations in the auto,real estate, banking, insurance, and air travel sectors. And thisin the context where the Tiriac business was a player in themarkets worst hit by the economic crisis in 2009, and fell by 30 to40% on markets that went down by up to 60%.
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