Ursus Breweries, producer of the Ursus and Timisoreana brandsand leader of the Romanian beer market, with over 325 million eurosin turnover in 2008, ended the April 2009 - March 2010 financialyear with a 13% sales decline, to around 5.1 million hectolitres -according to ZF estimates. Therefore, after the booming years,where the beer producer announced over 20% sales rises at the endof each year, and was one of the main growth drivers of the parentcompany in Europe, Ursus Breweries became the SABMiller subsidiarywith the biggest sales decline in the region in the 2009-2010financial year.
"These results come in the context where the market fell by 18%between April 2009 and March 2010, the biggest decline on theEuropean market. The 13% organic volume decline recorded by UrsusBreweries during this period is smaller than the market average,"said Andrei Haret, interim president of Ursus Breweries, addingthat the decline had to do with the consumption decline. HeinekenRomania, the main rival of Ursus Breweries, recorded a similarvolume decline, by around 13%, to around five million hectolitres.
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