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BenQ: Now, people who have money replace the monitor, not the computer

Autor: Magraon Andreea

30.09.2010, 00:05 5

BenQ Romania, the Romanian office of Taiwan's IT equipment andelectronics producer, will see turnover rise by 40% this year,according to an upbeat scenario, but will still not be able toreach the 2008 turnover level of 12.8m euros under thesecircumstances, either.

"Until now, we've reached a turnover level similar with lastyear's. Everything depends on the fourth quarter, when everythingwe sell will add to turnover. We can estimate turnover will go upby 40% from last year," stated Mike Borze, managing director withBenQ for CEE.


He stated the company's target was to hit 10m-euro turnover nextyear. It posted 5m-euro revenues last year, less than half the12.8m-euro level of 2008.

In the first quarter, BenQ held a 13.9% share of the domesticLCD monitor market, with 13,800 sold units, flat from a year ago."We did not manage to grow, but we maintained the same figure of ayear ago, a good result considering the domestic market dropped by19.3% in the first six months," said Dragos Salamac, BenQ Romaniateam leader.

According to Mike Borze, the decline came as computers are notselling any more, but just monitors are replaced. "People who canafford it go and replace their monitors with better ones," hesays.

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