Dragos Petrescu, City Grill owner who got the master-franchisefor Germany's BackWerk bakery network, is set to open the firstsuch shop next month in Universitate area of Bucharest, on the siteof the former Depozitul de Calculatoare, in the wake of investmentsworth 150,000 euros. "It will be a discounter-type bakery, with theself-service concept cutting at least personnel expenses. For thebeginning, we'll import everything, starting with equipment topackaging, but we'll be looking for local partners to reducedevelopment costs to around 100,000 euros per shop," stated DanielMischie, Petrescu's partner in Trotter Consulting, which holds themaster-franchise for BackWerk. Besides the main supplier,DeliFrance, which is present in Romania only on thehotel-restaurant-catering segment with patisserie product imports,BackWerk has also signed partnerships for the supply ofready-to-cook products with AnaPan, a company owned by businessmanGeorge Copos and with Can Serv, the business of Ion Avram, whocontrols Primavara supermarkets and a bakery. As for beverages, thesuppliers are Lavazza and Pepsi.
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