Training a new team at Gregory?s is one of the new management?s top objectives, whilst the employees? lack of experience is said to be only temporary and due to a shortage of personnel.
In March, Cora Stolz, 33, was appointed general manager of fast-food network Gregory?s Romania. After almost 10 years? experience in the US where she worked as a financial analyst on Wall Street, as a fund manager for real estate firm Tishman Speyer, and created her own business on the fast-food market, Stolz has returned to Romania at the request of Gregory?s. The former general manager of Gregory?s domestic subsidiary, Cristian Mesaros, together with the entire management team, left the company and moved into the Romanian real estate business.
"(...) I?m trying to forge a new team starting with network staff, followed by office staff", says Stolz. She is considering granting bonuses, organising contests or offering prizes for the best or cleanest Gregory?s restaurant.
Besides creating a new team, the company?s management also plans to refurbish all 8 of Gregory?s restaurants, in the wake of investments worth around 100,000 euros.
This year, Cora Stolz wants to homogenise the concept of Gregory?s and bring it closer to what the network represents in Greece. Currently, the raw materials for Gregory?s products are acquired in Romania, but starting this year the general manager will change suppliers.
"(...) For the time being, these products are very expensive in Romania, and this increases the costs of finite products", explains Stolz. To cut down costs as much as possible, many similar products will be pulled, to make way for new types of product.
Gregory?s is also banking on the expansion of the restaurant chain, with four units scheduled to open this year, the first two in Buzesti and Ghencea and the others in the Universitate area. "Next year I will also start rapid network expansion, with 5 new outlets, as well as franchises", adds Stolz.
In particular, shopping centres will be targeted for the new outlets opened in 2009, whilst, so far, Gregory?s has only been situated on street locations or in office buildings.
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