Investment fund Enterprise Investors, which last year tookover Profi food retail chain, wants to expand it by at least 10 newstores in 2010 and is leaning towards the convenience supermarketconcept rather than the discount store concept.
Profi's expansion will create 300 jobs this year, withinvestments in these projects put at over 10 million euros.
Profi, which posted around 140 million euros in sales lastyear, is the third largest food retailer on the discount storemarket, after Penny Market and Plus. Plans of the chain's newshareholder, however, target changes in Profi's retail concept, anda focus on the segment of convenience stores, currently dominatedby small Romanian merchants.
"We are edging closer to the supermarket segment and will relyless on private labels, in order to move away from the discountstore concept. In the coming period we will expand the areadedicated to fresh products in our stores, and do not rule out arebranding of the chain," said Gunter Grieb, chief executive of theProfi chain.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
