The first quarter of the year brought about all-round declinesin the fast moving consumer goods, the latest "victim" of thecrisis: a smaller shopping basket and less frequent shopping tripsled to a 5% decline in the volume of household consumption againstthe first quarter of 2009, reveals a GfK Consumer Tracking surveyconducted this year.
In terms of value, household consumption fell by 2% in thisinterval, after last year it saw a 6% rise on account of inflation.Data of market research company GfK reveal that 2010 could be thefirst year of decline in household consumption since 2001, after in2009 it failed to see a decline after consumption habits movedinside the household, from restaurants and bars.
"The last annual decline in household consumption was recorded in2001 and amounted to 9% (in terms of value)," said Raluca Raschip,Consumer Tracking Director of GfK Romania, at an event organised bythe company.
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