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Kandia: Difficult start of the year, despite optimistic forecasts

15.05.2011, 23:42 84

Chocolate manufacturer Kandia, oneof the best-known local brands, says the beginning of the year wasdifficult despite optimistic forecasts made in January 2011.Despite the aggressive promotions, the chocolate market continuedto decline in the first three months of the year against thesimilar period of 2010. "All chocolate segments fell by an overall5-10% despite the very aggressive promotional campaigns made by theproducers (...)," says Mihuţ Crăciun, general manager of Kandia,referring to the progression of the chocolate market in the firstquarter. According to him, Kandia posted EUR31 million in turnoverlast year, down around 8% against 2009, and EUR0.4 million inprofit, which compares with EUR1.4 million in losses in theprevious financial year.

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