ZF English

Kraft and Philip Morris take Top Brand''s revenues to 131m euros

26.04.2006, 00:00 8

Top Brands Distribution, which distributes Philip Morris and Kraft products, plans to enlarge its portfolio of consumer goods suppliers, as well as to expand on the logistics segment.

Top Brands Distribution saw its turnover surge by 22% in RON, to 475 million RON (over 131 million euros) last year.

"Turnover growth is largely due to the rising sales in terms of volume, as well as to the stronger sales force with a direct impact over the number of customers served by our company," explained Remus Danaila, the financial manager of Top Brands Distribution.

He did not offer any details as to the profit the company registered last year.

Top Brands Distribution turnover will continue to grow this year, according to company''s officials, as the company plans to lure new producers and importers for the FMCG (fast moving consumer goods) category.

Top Brands Distribution currently works only with two suppliers, Philip Morris Romania and Kraft Foods Romania.

The company started collaborating with the sweets producer, Kraft Foods Romania in 2003.

"Last February, our company took over the entire market of Bucharest for the distribution of Kraft Foods products, which boosted the number of customers by more than 2,000," said Ramona Danciulescu, PR manager with Top Brands Distribution.

A collaboration with the cigarette producer, Philip Morris Romania, started when Top Brands Distribution was formed, eight years ago.

"The products we distribute are sold internationally and address a wide range of consumers.

"This way, we can satisfyingly cover the current market, which is highly dynamic," specified Danciulescu.

The company last year started to make massive investments in a bid to develop by branching out into the logistics market.

"2005 saw the start of massive investments in the TBD Logistic Center of Otopeni, a warehouse and office centre we hope we can start operating during this year," Danciulescu also said.

At the same time, Top Brands Distribution last year contacted a company specialising in logistics audit, in order to improve its warehousing operations.

These investments, together with the ones targeting the human resources side, last year amounted to more than 6 million euros, according to the company''s officials.

"Investments in 2005 were carried out because of Romania''s integration into the European Union, these investments will help us maintain and improve our competitiveness," explained Danciulescu.

Top Brands Distribution currently has more than 300 employees and a fleet of 215 cars. mihaela.popescu@zf.ro

Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels

Comandă anuarul ZF TOP 100 companii antreprenoriale
AFACERI DE LA ZERO