Cypriot market research company MEMRB, with an over40-year history in the sector, has been acquired internationally byThe Nielsen Company, one of its competitors. The internationaltransaction involves activities of subsidiaries of the twocompanies in several countries, among which Romania.
"The Nielsen Company has acquired MEMRB operations in 28 of the 32countries in which the company operates. Our immediate focus now isto work closely with MEMRB to ensure smooth transitions for ourclients," said representatives of The Nielsen Company, who addedthey could provide further details for the time being.
Nielsen Romania posted 3.46 million euros in turnover and 685,000euros in losses in 2009. MEMRB posted 3.28 million euros inturnover in 2009 and a gross profit of around 65,000 euros.
The Nielsen Company, with operations in over 100 countries, is amedia research giant, with 5.12 billion dollars (3.87 billioneuros) in turnover last year and an operating profit of around715-730 million dollars (540-552 million euros).
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