Missoni, which opened a store three months ago in Baneasa Shopping City, through the fashion division of Otter Distribution, which represents international footwear brands Otter, Geox and Fila, expects to step into the black in around a year's time, following the high demand from clients for the retailer's luxury products. "Romania is very keen on novel products. It was isolated under the communist regime, and is now feeling the consequences as the new generations are starting to adapt to Western styles. Apart from Russia, which is an atypical market, Romania is the best-prepared market in the region for exclusive products. We are no longer in a situation where we can count clients of luxury products on the fingers of one hand. Now, anyone who works in a multinational company and has an above-average income can buy exclusive products. In order to recoup their around 800,000-euro investment in the Missoni monobrand store in less than three years, and derive an almost 10% profit, company representatives plan to sell 60% of a season's merchandise at full price, and 40% during the sales season.
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