Sun Plaza, the biggest mall in Bucharest, developed in the wakeof a 200 million-euro investment, will not bring major novelties interms of tenants when it opens, on February 25th, except for theSouth of Bucharest.
Most Sun Plaza tenants already have stores in Romania, consideringthat the prospects of retail expansion are low this year, andentries onto the Romanian market almost frozen.
Sun Plaza comes with ten stores, its biggest, which are not presentin any of its three direct competitors - Vitantis, Grand Arena, andCity Mall.
"The only way to enter the Romanian market with new brands isthrough franchise operators which, despite a difficult 2009,managed to preserve a good position on the market. Expansions ofbig and medium-sized companies have been scheduled for this year,although their projects are not as easily approved by the managingstructures as before. In Sun Plaza, most retailers have alreadybeen present on the market for a good few years," said Ilan Laufer,general manager of real estate consultancy Retail Group. What arethe novelties brought by the mall? Direct access to the Bucharestunderground and the fact that retailers Cora, Mobexpert, Inditex,C&A, and BauMax are entering a shopping centre in southernBucharest for the first time, covering an area with around 400,000inhabitants.
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