Albacher kicked the Burger brand out of the ranking of thebest-selling beer brands in retail, a segment that accounts formore than half the beer market, according to a GfK study onhousehold beer consumption, conducted in 2008-2009. "At the end ofNovember 2009, Albacher's market share was 5.3%, compared with 4.3%in 2008," said Adrian Teslovan, marketing manager of Romaqua Group.This market share corresponds to 0.9 million hectolitres of beersold, i.e. over 50 million euros (calculated at shelf prices).Contacted by ZF, Ioan Micula said he did not want to provideinformation on the company's progression until the trial thatEuropean Drinks brought against the Romanian state was over.
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