MediaPro is reorganising its Internet business into a separate company, MediaPro Interactive, run by Orlando Nicoara. MediaPro Interactive will be in charge with the Internet dimension of the MediaPro brands and with the development of the specific Internet business applications. The new company intends to attain the largest market share in Romania, both in terms of traffic and advertising revenue, a release of MediaPro reads. "I chose MediaPro for the vision and professionalism it has proven on the media market in Romania over the last 15 years. The PRO team has got the strength, the people and a huge promotion vehicle that can reproduce the 1995 Pro TV revolution on the web. I know it was a good decision and I also know I have reached a company where every business aims to be the leader of its segment," says Orlando Nicoara, head of MediaPro Interactive. Orlando Nicoara joins MediaPro, where he finds an over 50-website portfolio, the web extensions of many major brands of the Romanian media. They include the web pages of the Pro TV and Acasa TV stations, those of ProFM and InfoPro, Mediafax, ZIARUL FINANCIAR, Playboy, Maxim and Business Magazin, "Ce se intampla, doctore?" ("What's up, doc?"), as well as the apropo.ro portal. MediaPro general manager Mihnea Vasiliu says, "MediaPro is already a major player on the online market, without having set out to become one yet," and "the current power the group has accumulated on the Internet is due to a sum of separate strategies, one for each brand."
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